Last Updated: February 2021
BLIXT complies with the privacy laws and regulations of the United States of America. BLIXT Merchandise makes no representation that this Site is governed by or operated in accordance with the laws of other nations, or that the Site or any part thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access the Site does so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. By using this Site, visitors from outside of the United States of America acknowledge this Site is subject to the laws and regulations of the United States of America, and waive any claims that may arise under their own national laws.
1. What Information We Collect
BLIXT gathers two basic types of information through the Site: "Personally Identifiable Information" (or "PII") and "Non-Personally Identifiable Information" (or "Non-PII"). PII is information that identifies or can identify you as an individual (such as residential address, telephone number, or billing information) and Non-PII is aggregated information, demographic information, IP addresses and any other information that does not reveal your specific identity.
a. When you visit and interact with the Site, BLIXT Merchandise and third parties with whom BLIXT Merchandise has contracted to provide services to BLIXT Merchandise may collect Non-PII (for example, a catalog of the Site pages you visit). Non-PII is anonymous and does not identify you personally. Non-PII is generally collected through the Site from four different sources: Internet protocol addresses and web logs; cookies; pixel tags and other similar technologies; and other Non-PII that you voluntarily provide (as explained below).
i. IP Protocol Addresses and Web Logs. This Site's web servers automatically collect the Internet Protocol (IP) addresses and log files of visitors. Your IP address is an identifying number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. This information is collected in an aggregate form only and does not contain any PII. We use your IP address, and the IP addresses of all users, for purposes such as calculating Site usage levels, helping diagnose problems with the Site's servers, and administering the Site. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites.
iii. Pixel Tags. We and our service providers may also use so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some Site pages and HTML-formatted email messages to, among other things, compile aggregate statistics about Site usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Site visitors and may be associated with cookies on the visitors' hard drives. Pixel Tags do not contain any PII and allow us to count users who have visited certain pages of the Site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when an email has been opened.
2. How Information We Collect Is Used
a. Non-Personally Identifiable Information. Because Non-PII does not personally identify you, we may use such information for any purpose. For example, we may use Non-PII to measure the number of visits, average time spent on the Site and pages viewed as well as to diagnose problems with our servers and to administer the Site. We may then use this information to analyze and improve the features and functionality of this Site. We may use non-PII information about you and other Site visitors on an aggregate basis to sell and deliver advertising, promotions and content that we believe will be of interest to you.
In addition, we reserve the right to share such Non-PII, which does not personally identify you, with third parties, for any purpose. For example, we may share information with advertisers or other third parties that are not part of the BLIXT family on an aggregate or other basis that does not disclose any of your PII.
In some instances, we may combine Non-PII with PII (such as embedding email addresses in cookies). If we do combine any Non-PII with PII, the combined information will be treated as PII as long as it is so combined. This "combined" PII is not shared with third parties, except as described in this Policy.
b. Personally Identifiable Information.
i. Site. We may use PII you give us to better tailor your website experience to your interests, and to show you content in which you may be interested and to display the content according to your preferences. We may also share your PII within the BLIXT business family in order to enhance your experience on other BLIXT websites if you opt in to allow us to do so. To the extent we do so, we make sure that your PII receives the same level of protection throughout the BLIXT business family. Please note that such sharing may involve the collection use, storage, or disclosure of PII outside the United States of America.
ii. Communications. If you choose to opt-in, we may use your PII to send you information about BLIXT and its services as well as promotional material on behalf of some of our partners. If at any time you change your mind and prefer to no longer receive such marketing communications from us, please see the "Opt-In Policy" section below.
iv. Fulfillment of Requests. BLIXT Merchandise may use your PII to fulfill the purpose for which such PII was provided (e.g., to confirm your registration or fulfill your purchase).
v. Facilitation of Transactions. Please note that, at times, forms on the Site may be pre-populated with your PII in order to facilitate a transaction between you and BLIXT.
vi. Internal Business Purposes. We may also use your PII for our internal business purposes, such as to target advertising, for data analysis, for audits and for other internal purposes.
vii. Shopping/Commercial Services. This Site may offer merchandise purchase services, which may be offered by us or by one of our e-commerce partners. To the extent the merchandise purchase services are offered by one of our e-commerce partners, such e-commerce partner will be collecting and using the PII you provide. For more information regarding your transactions with our e-commerce partners, please refer to Section 4(b) below.
To the extent BLIXT Merchandise is the entity offering the purchase services, when you make a purchase through the Site, we may collect your credit card number or other payment account number (for example, your PayPal account number), billing address and other information related to such purchase (collectively, "Payment Information") from you. We will use the Payment Information that you provide to bill you for your purchase and to fulfill your purchase. By providing your Payment Information, you are authorizing us to give that information to third parties as necessary to confirm and fulfill your order (for example, to process your credit card or payment account number and to send you products you have ordered).
viii. Email this to a Friend. The Site may allow you to forward certain items posted on Site or links to Site features by email, Facebook, Twitter, LinkedIn or Instant Messenger to other parties who you believe may be interested. If you wish to use this feature, you may provide us with such other party's email address or social network screen name so that we can facilitate your sending of such message to such other party. To do so, any PII you provide in connection with sending such other party the message, such as your name and your email address or social network screen name, will, of course, be disclosed to such other party. While, due to technical restrictions, the recipient's email address or Instant Messenger screen names may be retained in our log files, we do not knowingly share it with third parties and we do not use this PII for any purpose except to send this message (unless the recipient has already consented to such use of his/her PII).
3. How Personally Identifiable Information We Collect Is Disclosed
a. Third Party Communications. If you choose to opt-in to third party communications, we may also share your PII with third parties to allow such third parties to send promotional communications to you. For further information, please see the "Opt-In Policy" section below.
b. BLIXT Service Providers. We work with third parties who provide services including but not limited to data analysis, order fulfillment, credit card processing and other services of an administrative nature. If you use our services, we reserve the right to share your PII with such third parties for the purpose of enabling these third parties to provide such services. We take reasonable steps to ensure these third parties treat PII in a manner comparable to how we do so.
In the event that you encounter any Site user whom you believe is improperly collecting or using information about you or other users, please visit our Contact page to send us an email about such collection or use.
4. Collection of Information By Third Parties
d. Third Party Advertising. Our Web advertising partner delivers the ads appearing on this Site to you. Non-PII about your visits to this Site, such as number of times you have viewed an ad, is used to serve ads to you. In the course of serving advertisements to this Site, our third-party advertiser may place or recognize a unique cookie on your browser.
PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.
5. Opt-In Policy
a. BLIXT Merchandise Communications. When you supply BLIXT Merchandise with PII, from time-to-time, in BLIXT Merchandise's discretion, you may be asked to indicate whether you are interested in receiving information from us about special offers in connection with the Site, BLIXT Merchandise and/or our advertisers and partners. If you do choose to opt-in to receive such communications, we may, from time to time, send you marketing communications. If at any time you change your mind and no longer wish to receive marketing communications from us, you may opt-out of such marketing communications by either:
i. Using the link provided in our newsletters or commercial email messages to opt-out of receiving further marketing communications from us; or
ii. Changing your contact preferences.
6. Use of This Site by Children.
The Site is not directed to individuals under the age of thirteen (13), and we request that such individuals do not provide PII through the Site. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without the parent or guardian's consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at the address listed in Section 10 below. If BLIXT Merchandise determines that it has collected personal information of children under the age of 13, BLIXT Merchandise will immediately delete such information and any accounts believed to be held by children under 13. Please see our Terms and Conditions for additional information regarding the use of this Site by minors.
7. Accessing, Updating or Deleting Information Collected About You.
This Site also gives you the opportunity to modify or remove PII that you have provided to us by way of this Site. You may do so by modifying your password-protected registered user information on the Site. To the extent that such information is stored in our databases, we will respond to your changes as soon as reasonably possible, although please understand that although this information, once deleted, is not available on the Site, that information may remain stored indefinitely in our backup and archival records. To the extent that such information is not stored in our databases, we cannot always ensure that these corrections or deletions will reach such other databases in a timely manner.
8. Security of Your PII.
BLIXT employs reasonable security measures consistent with standard industry practice, for PII collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While BLIXT Merchandise takes all appropriate steps to safeguard PII under our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, we cannot guarantee that PII supplied by users will not be accessed on our servers, or intercepted while being transmitted to us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers. If you have reason to believe that there has been any breach of the security of the Site, please contact us at the address listed below.
9. Offline vs. Online practices.
10. Contacting BLIXT Merchandise Regarding this Site.
If you have any questions concerning this Policy, you may send them via postal mail to:
2180 Bryant St
11. Access to Your PII.
We appreciate your assistance in keeping your PII up to date and accurate. You are entitled to access, verify, amend and/or correct your PII collected by BLIXT Merchandise. You are encouraged to contact our Privacy Officer at the above postal address to verify, correct or update your PII. If you have a concern regarding the collection, use or disclosure of your PII by BLIXT, please contact us. Your concern will be investigated and you will be notified as soon as possible of the outcome of the investigation and any action required as a result.